This website is under construction - will probably be for a while. In the meantime here is a little bit about me:
Juan Barrera is the Captain & Chief Creator of Legacy79, a creative consultancy that focuses on building brands through new technologies and solid story telling.
His areas of
expertise include online brand audits, creative strategy and strategic development.
In the last couple of years, Mr. Barrera has been
recognized with awards from institutions such as the DSVC, The Art
Director’s Club, the American Design Awards and the American
As the founder and fearless leader of Legacy79, a brand consultancy specializing on identity development and online storytelling, my role is to build brands that stand the test of time.
Founder & Creative Director / Blue Clover
In Blue Clover, a firm fuses strategic online and traditional marketing communications, my primary role has been to take the client’s strategy and interpret it into the “big idea”, by designing tactical solutions via traditional and online tools.
Senior Art Director / Avalon Multimedia
In my tenure at Avalon as Senior Art Director, my role consisted in the concept, design and art direction of many digital branding initiatives for local and regional clients.
Art Director / A Big Chihuahua
As the Art Director, my role consisted in the design and development of visual solutions for advertising and promotional projects that targeted the Hispanic consumer.
Interactive Designer / Digital Media Center
My main responsibility as an interactive designer consisted in the design and development of web sites; including image optimization and HTML programming (hand coded).
The University of Texas at El Paso
BA in Communication
Media Advertising & Graphic Design